Have an idea for a digital experience? Use the ASAP Map to strengthen it

The ASAP Map helps you facilitate a discussion about an idea. Set up a meeting with relevant collaborators and use the map to create shared understanding and build on what you already know.

When to use?

The map is called the ASAP Map to encourage you to use it As Soon As Possible when you have an idea for a digital experience.

The point is to give you an overview of how your idea can build on what you already know.

How does it work?

Print the map and use it to facilitate a discussion at a meeting. 

You first present the idea and agree on the purpose of the idea. You then discuss the purpose through the questions on Awareness, Solutions, Alliances and Plans.

See an example of an idea and a purpose.

Why use the map?

With the ASAP map you create shared understanding and build on what you already know. This will help you:

  • strengthen your idea
  • make on-going collaboration easier
  • explain your decisions

Learn more about why and how we created the ASAP map (book chapter).

How to use?

Set up a meeting: Invite staff, partners or volunteers with relevant knowledge and know-how.

Print the map and plan how you will facilitate the discussion.

At the meeting: Use the map to facilitate a discussion. The discussion is the outcome.

This is really good for framing a discussion. If somebody comes up with a digital idea, you can use the map to anchor it.
Kevin Bacon, Digital Manager, Royal Pavilion & Museums

How do we reframe the discussion to be around what the objective actually is? This kind of contextual thing provides the opportunity.
Jay Mollica, Creative Technologist, SFMOMA

Idea vs. purpose

  • The idea is the experience or solution that you imagine to develop.
  • The purpose is the reason why you should develop it.


An art museum wants to use VR (Virtual Reality) to help elderly people at nursery homes build relationships through art:

  • The idea is that the elderly person at the nursery home can see artworks through the eyes of a visitor at the museum via VR.
  • The purpose is to build relationships for elderly people at nursery homes. 

But ‘to build relationships’ can mean many things. This is where the ASAP Map comes in. The map helps you create shared understanding as well as build on what you already know – through questions such as:

  • How do you understand the purpose?
  • How can you build on what you learn from earlier solutions?
  • How is the purpose relevant for other teams at your museum?
  • How does the purpose fit with future plans and strategies of your museum? 

Get the map