A fun and inspiring method for generating new ideas

VisitorBox Ideation Cards is a card game that you print and play with your colleagues. The goal is to come up with innovative and thoughtful ideas for digital experiences.

When to use?

Play the cards in the early phases of design as a fun and inspiring method for generating new ideas for digital experiences.

How does it work?

Print the cards and bring them to a meeting with relevant collaborators.

You start by discussing context and institutional goals. You then create a design brief, leading you on to generate and storyboard ideas. As a final stage you disrupt the design and think of future steps.

Why use the cards?

Museums that use the cards generate innovative ideas and are able to demonstrate exactly how they determined an idea to be ‘good’ or ‘bad.’

See how museums used the cards to generate ideas with our partner Culture24.

Playing the cards is so much better than brainstorming usually is. There’s no awkwardness, and you always feel like you’re moving forwards.
A Heritage Volunteer, Theatre Royal & Concert Hall, Nottingham

It’s been a great way to come up with ideas, but what I think is best is that I could show a colleague or a funder that it is a properly thought-out idea. I’ve already challenged it with the things that could go wrong.
A Museum Learning Officer, Let’s Get Real programme

How to use?

The cards can be used without any technical resources. All you need to do is:

Gather a team of staff, volunteers or partners, ideally with a mixture of backgrounds.
Get familiar with the VisitorBox Activity Rules.

Customised decks and rules

The cards are released for all to use, free of charge. They are designed to make sense for museums, galleries and other cultural venues of all types and sizes. However, the card content and rules are open source, meaning that you can:

Get the Cards