One Minute works like magic. Here's how we handle your data.

One Minute uses image recognition technology to identify the objects and present you with stories based on what you see.

This app collects anonymised usage data. The app tracks which objects you scan and how long you spend reading each story. We use this data to better help us understand how we can create meaningful visitor experiences within museums using digital tools. This app does not collect any personally identifiable information from you. Aside from the camera, it does not track or load any data from your phone or its sensors.

The app requires access to your phone’s camera in order to work. The picture that you take with your camera is sent to Microsoft’s Custom Vision service so that it can be recognised against our database of works. We do not use your picture for any other purpose.

Custom Vision is a service provided by Microsoft Azure Cognitive Services. To read more about these services and how your data is handled, please refer to the its compliance and privacy policy.